High Value Customer Loyalty in the Gold Bullion Market

Challenge 

A leading global supplier in the gold bullion market faces increasing threats from suppliers of fake and illegal gold bullion. The counterfeit market is increasingly sophisticated: the illegal gold and the product markings are almost indistinguishable from the genuine bullion. The company is facing a backlash from loyal buyers, negative reports in the press and potential long-term damage to its brand and reputation. It must take immediate defensive and protective action.

Solution  

The bullion supplier integrates BullionProtect, a state-of-the-art proprietary visible security feature into the regular product marking which safeguards bullion market integrity. The technology used is guaranteed to securely authenticate the gold bullion.

Impact 

The swift action and use of authentication elements reassures buyers that effective measures are in place to authenticate the gold and that the company is serious about keeping any future offensive action from the counterfeit industry in check. Its brand and reputation, and buyer trust, are secure.