Beat the Winter Blues
As product returns hit a seasonal peak, what role for covert authentication solutions in resisting the avalanche of clandestine counterfeits?
An estimated 10% of returns are thought to be fraudulent but is this just the tip of the iceberg?
Warranty and returns fraud is big business. Without the means to authenticate a product, companies are often reluctant to refuse repair or return services, even in doubtful cases.
The absence of robust authentication procedures in stores or service centres puts companies at further risk from opportunistic fraudsters, who take advantage of manufacturers’ generous customer-focused returns and warranty policies.
Authentication solutions are used to detect counterfeits and to support investigations and action against counterfeiting. They may also help deter counterfeiting by making it more complex, less appealing and less lucrative for the counterfeiter.
Covert solutions for a covert challenge
Read this e-paper to find out more about the links between counterfeiting and warranty and returns fraud, and how covert authentication technologies can help protect products and brands.